Has a bias toward action, breaking down complex problems into steps that drive actionable plans. Develops and maintains relationships with external marketing agencies and consulting partners. Collaborates with internal teams, clients and third-party developers on innovative digital projects throughout the entire development lifecycle and drives initiatives from concept to launch to check and adjust.
![automation studio vs journey builder automation studio vs journey builder](https://miro.medium.com/max/1280/1*DDPeOCqWqZYga8S5-Nu3cw.png)
Executes a data-driven approach through test-and-measure programs to ensure customers’ web and mobile Leads and assists cross-functional teams to define and deliver solutions, executing against the roadmap. Defines design principles and standards to govern customer acquisition and email initiatives and ensure a consistent experience for all Enterprise customers. Strategy for customer acquisition and email including execution prioritization. Leads as the ultimate team player who is able to align multiple business units to establish an Enterprise O Performs A/B and multivariate email testing to increase open rates and lead generation. O Works closely with business units and other domain managers to develop closed loop marketing plans that create a seamless journey across the buyer’s journey. O Partners with business units to design marketing programs to turn inbound consumers and email prospects into leads. O Drives build-out and execution plan for the digital customer acquisition strategy and capabilities roadmap for all email and digital channels, leveraging an intellectual curiosity to explore data and test hypotheses, developing insights to inform business model, product, and process improvements. Email Specialist, Developer, Consultant, and/or Administrator)īuilds and leads the customer-focused strategy and product/capabilities roadmap for all Enterprise customer acquisition and email activity.
![automation studio vs journey builder automation studio vs journey builder](https://static.wixstatic.com/media/8ce4aa_76ed812fa3e048ca9ce05a51c64f7c33~mv2.png)
![automation studio vs journey builder automation studio vs journey builder](https://i.ytimg.com/vi/bnk0Y8NR4vc/maxresdefault.jpg)
Certifications preferred, but not required (e.g. Understanding/experience with Google Analytics, UTM codes, CAN-SPAM and email hygiene is required. Experience with SQL, HTML, CSS and AMPscript would be ideal. We are looking for someone with marketing strategy and automation experience leveraging Salesforce Marketing Cloud including Journey Builder, Distributed Marketing, Automation Studio, Cloud Pages and Salesforce Financial Services Cloud (FSC), Service Cloud, or Sales Cloud.